Creating Experiences

What is luxury?

April 17, 2008 · No Comments

I searched “luxury” on flickr, just to see what people think it is.  What came up was mostly the obvious.  Images of haute couture fashion, high-tech pimped out gizmos, and other things.  One person wrote “living is a luxury”.  Nice attitude.  I should adopt that.

The reason I did this was because I read an article about a well known interior designer who said “luxury is knowledge”.  He went on to say that luxury items are about quality.  If you don’t have the knowledge to evaluate quality, then “luxury becomes about money”. 

It’s funny that all these definitions, with the exception of the guy with the great attitude, all focused on things.  For me, luxury is more about creating a feeling of total contentment and self worth.  Think about what feels luxurious to you.  See how many things are attached.

I’d like to collect what feels like luxury to people.  I’m interested to see what we find.

Categories: Products · consumer experience
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